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TiVo Reports Results for the Second Quarter Ended July 31, 2010

Company Release - 8/25/2010 4:01 PM ET

-- TiVo exceeds Net Income, Adjusted EBITDA and revenue guidance

-- Distribution efforts with U.S. operators accelerating; Suddenlink signs up to distribute TiVo Premiere set-top boxes; RCN available in all markets

-- Cox Communications to offer VOD library access to TiVo Premiere; first time cable VOD will be integrated into a retail consumer electronics device; Cox to promote and install TiVo Premiere for its subscribers

-- TiVo signs another major international distribution deal with ONO in Spain; builds on recent progress with Virgin Media in the UK

-- TiVo Stop||Watch(TM) ratings service now the first research offering to include broadband viewing habits, which adds to traditional linear television, and DVR viewing data from a single source set-top box

-- NASDAQ to partner with TiVo to bring visual elements to Nasdaq Marketsite Video Wall; NASDAQ to promote the TiVo brand and functionality from TiVo's intuitive and stunning user interface

ALVISO, CA -- (MARKET WIRE) -- 08/25/10 -- TiVo Inc. (NASDAQ: TIVO), a leader in advanced television services including digital video recorders (DVRs) for consumers and content distributors and consumer electronics manufacturers, today reported financial results for the second quarter ended July 31, 2010.

"This quarter we put several strategic relationships in place that further demonstrate our growth plans, led by fast, cost-efficient solutions that bring the TiVo experience to consumers and operators around the world," said Tom Rogers, President and CEO of TiVo. "At the same time, TiVo remains on solid financial footing, exceeding our revenue and earnings guidance and with a strong balance sheet of over $240 million in cash and short-term investments, and no debt."

For the second quarter, service and technology revenues were $42.1 million, exceeding our guidance of $40 million to $42 million and compared with $48.8 million for the same period last year and $43.2 million in the prior quarter. Adjusted EBITDA was ($6.5) million, compared to guidance of ($9) million to ($11) million, and $5.5 million in the same period a year ago. TiVo reported a net loss of ($15.3) million, compared to guidance of a net loss of ($17) to ($19) million and a net loss of ($2.7) million in the year ago quarter. Net loss per share this quarter was ($0.13).

Rogers continued, "We are confident in our ability to drive the distribution of our products and are investing in our ability to do so now, as well as for future generation products. We are accomplishing these goals while aggressively protecting our intellectual property, which we see as a solid investment for the Company.

"We've seen a great deal of progress on the mass distribution front this quarter as operators are increasingly embracing TiVo's solutions, not only in the U.S., but also in key international markets. In the U.S., operators like RCN, Suddenlink Communications, and Cox Communications are demonstrating just how quickly a TiVo solution can be deployed by repurposing our retail products. Internationally, Virgin Media and ONO are embracing TiVo's user interface because it represents a proven solution for hybrid broadband and traditional linear television platforms that can be deployed in a variety of environments.

"As an example of TiVo's rapid adoption domestically, RCN completed the rollout of TiVo Premiere, as its primary DVR offering, across its entire footprint in just three months including Washington, D.C., New York City, Boston, Philadelphia, Lehigh Valley, PA, and Chicago, well ahead of schedule. The speed and ease by which RCN was able to bring the latest TiVo hardware to market underscores the value of TiVo's offering and will serve as a proxy for other operators who want to offer the best of cable TV and Internet delivered content in a manner that balances consumer choice and strategic control for the operator. Feedback from RCN subscribers has been extremely positive, the results are exceeding expectations and we are seeing accelerated adoption.

"This quarter we also announced a deal with Suddenlink Communications, the seventh largest U.S. cable operator currently with 1.3 million subscribers. Like RCN, Suddenlink will offer its customers co-branded, leased TiVo Premiere DVRs as well as non-DVR set-top boxes with TiVo software that will enable a seamless whole home DVR solution. Of note, this will be the first time TiVo provides non-DVR set-top boxes in the U.S. and we expect to do this in a manner that is highly cost effective for the operator and arms the cable industry with a multi-room solution that goes well beyond what is offered by its telco competitors in terms of functionality and ease of use.

"We also recently announced an important deal with Cox Communications, the third largest U.S. cable television operator, to promote TiVo Premiere to its customers and, importantly, integrate access to its Cox On DEMAND service into TiVo Premiere. This is a major leap forward for the cable industry because it is the first time a cable operator will make its entire video on demand library available to a retail device such that the VOD and linear TV content is fully integrated with a wealth of Internet-delivered titles. This makes TiVo Premiere a truly unique solution in terms of the comprehensiveness of the content it brings to the living room. There is simply no other solution on the market that enables such a wide-ranging selection of top-tier content, coming from a host of sources. Also as part of this deal, Cox will market TiVo Premiere to its subscribers and provide free installation for TiVo Premiere boxes thereby removing a major source of historical friction for consumers looking to utilize retail set-top boxes. We are incredibly encouraged by the step that Cox is taking to make the TiVo solution available in all their major markets in the not so distant future and believe this will showcase yet another way that even when purchased at retail, TiVo can be quickly embraced by the largest cable operators, as a first step to utilizing the TiVo platform.

"Similarly, on the international front, we continue to grab the attention of operators who are seeking best-in-class solutions for their next generation platforms. This quarter we announced a deal with ONO, the largest cable operator in Spain, which establishes TiVo as the exclusive software provider for all next-generation set-top boxes deployed by ONO, including both DVRs and non-DVR set-top boxes.

"Additionally, our work with Virgin Media to bring the TiVo experience to their UK subscribers continues to progress as we move closer to launching the platform by year-end. Virgin is eager to deploy the product as soon as possible, as it looks to lead the UK market by offering the most comprehensive video experience. With the realization of our partnerships with ONO and Virgin Media, we believe we are experiencing great momentum in Europe. The ONO and Virgin deals are expected to make TiVo available to nearly five million households in Western Europe and we believe we have a strong pipeline for additional deals with similar forms of commitment.

"The catalysts for this international progress are clear and we see a strong pipeline of interest. Unlike some of the large operators in the U.S., international players must rely on outside partners to provide their set-top-box software. There are very few players who can credibly provide solutions that handle an incredibly dynamic and strategically important set of consumer-facing features in combination with an increasingly complex set-top box and network infrastructure. Within that small universe of players, TiVo remains the only advanced solution that has proven deployments, the only solution that offers a branded experience, and the only solution that does not come with an agenda which seeks to leverage its user interface as a Trojan horse to sell middleware, conditional access, or set-top boxes. We are truly a pure play built around the consumer experience, and that gives our customers across the globe a great deal of flexibility in their platform decisions and confidence that they will have the optimal consumer offering.

"It is also worth pointing out that our software is being ported onto set-top boxes from multiple device manufacturers including Cisco set-top boxes for both ONO and Virgin and Technicolor set-top boxes for DirecTV and others, and there are additional set-top box providers showing significant interest in similar relationships. The integration of TiVo software onto a set-top box is truly a differentiator for set-top box manufactures looking to gain advanced television solutions deployments with multichannel operators.

"Moving to the TiVo-Owned side of the business, the new TiVo Premiere box, which features our next-generation high-definition user interface, continues to be a driving force behind our leading position as an innovator of advanced television solutions and as the universal enabler for interactive TV. We are continually working on enhancing our innovation, and beyond the millions and millions of pieces of video content already available through TiVo we are quite confident there won't be any significant pieces of broadband content which subscribers are looking for that won't be available in the near-future. In terms of physical product, the new TiVo Slide remote that we announced yesterday is a first of its kind, with a full keyboard that will help make searching and interacting with the growing amount of video content available to TiVo users a smoother and more enjoyable experience. These content and hardware modifications and enhancements to TiVo Premiere are part of our goal to provide consumers and operators with the most dynamic and comprehensive advanced television offering available in the market today. TiVo offers the only set-top box that provides access to traditional linear television, over-the-top broadband content, and soon in all major Cox cable footprints, video on demand services, all in one easy to use interface. TiVo continues to be the ecosystem and central player bringing anything video seamlessly to the television. Whether it's through utilizing our standalone box, a non-DVR offering or integrating the user interface directly into the TV as Best Buy is doing with their Insignia brand televisions, TiVo is the universal enabler for interactive TV.

"TiVo's brand recognition and ability to offer the best video viewing experience possible is being recognized by those outside the media industry as well. As an example, NASDAQ will be bringing the look and feel of TiVo's user interface as well as elements of TiVo branding to its NASDAQ MarketSite Video Wall. This relationship is intended to help improve the visual look and feel of one of the financial world's most recognizable landmarks, utilizing the well-known TiVo brand.

"This quarter we also continued to demonstrate that TiVo's audience research and measurement capabilities remain vital to advertisers, brands and networks as they try to understand and target an increasingly fragmented TV audience. To that end, we recently added a host of new features to our Stop||Watch ratings service offering, notably the ability to measure aggregate broadband viewing on a set-top box, making the Stop||Watch ratings service the first product that can measure traditional linear television, DVR and broadband viewing from a set-top box. We believe as broadband-enabled television consumption becomes mainstream, this will increasingly become a critical element of the television measurement equation for advertisers, brands and networks looking for the best tools to help decide where to allocated marketing dollars. Additionally, we licensed our anonymous, aggregate viewing data to Simulmedia to help the leading marketing company better assist its clients increase viewership to television programs through more efficient and targeted use of on-air promotions.

"On our ongoing litigation with EchoStar, the en banc process is underway. We continue to believe that TiVo will prevail as we have throughout the litigation. We look forward to presenting our arguments to the en banc panel soon and remain confident that the rights of patents holders and judges to enforce an injunction against a willful infringer will be upheld."

Rogers concluded, "We have much to build upon and so much to look forward to over the coming months. We believe our domestic distribution continues to gain momentum, our international distribution continues to gain momentum and our leadership in being the only combined linear and broadband offering is becoming more and more evident. TiVo's future is bright and we look forward to the exciting developments that are on the horizon."

Management Provides Financial Guidance

For the third quarter of fiscal 2011, TiVo anticipates service and technology revenues in the range of $40 million to $42 million, a net loss in the range of ($19) million to ($21) million, and an Adjusted EBITDA loss in the range of ($11) million to ($13) million.

This financial guidance is based on information available to management as of August 25, 2010. TiVo expressly disclaims any duty to update this guidance.

Management's guidance includes Adjusted EBITDA, a non-GAAP financial measure as defined in Regulation G. TiVo has provided a reconciliation of EBITDA and Adjusted EBITDA to net income (loss) in the attached schedules solely for the purpose of complying with Regulation G and not as an indication that EBITDA or Adjusted EBITDA is a substitute measure for net income (loss).

Conference Call and Webcast

TiVo will host a conference call and Webcast to discuss the second quarter financial and operating results and guidance outlook at 2:00 pm PT (5:00 pm ET), today, August 25, 2010. To listen to the discussion, please visit and click on the link provided for the Webcast or dial (877) 618-4505 (conference ID number is 88742737). The Webcast will be archived and available through September 8, 2010 at or by calling (706) 645-9291; and entering the conference ID number 88742737.

About TiVo Inc.

Founded in 1997, TiVo Inc. (NASDAQ: TIVO) developed the first commercially available digital video recorder (DVR). TiVo offers the TiVo service and TiVo DVRs directly to consumers online at and through third-party retailers. TiVo also distributes its technology and services through solutions tailored for cable, satellite, and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single solution media center by combining its patented DVR technologies and universal cable box capabilities with the ability to aggregate, search, and deliver millions of pieces of broadband, cable, and broadcast content directly to the television. An economical, one-stop-shop for in-home entertainment, TiVo's intuitive functionality and ease of use puts viewers in control by enabling them to effortlessly navigate the best digital entertainment content available through one box, with one remote, and one user interface, delivering the most dynamic user experience on the market today. TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry.

TiVo and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. © 2010 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, TiVo's future business and growth strategies including TiVo's mass distribution strategy and the timing of additional mass distribution deals, profitability and financial guidance, scope and timing of distribution of the TiVo service domestically with DIRECTV, Comcast, RCN and Suddenlink, and internationally in the UK (with Virgin Media), in Spain (with ONO) and other regions, future access to Cox Video ON DEMAND service through TiVo Premiere box, our expectations regarding future operator distribution deals in the U.S. and internationally, the expectations regarding future results of TiVo's litigation with EchoStar, TiVo intent to protect and defend its intellectual property, future TiVo products (including non-DVR set-top boxes and whole home solutions enabled by TiVo technology and software), services, future new Insignia-branded televisions with TiVo interface and search features, new features including measurement of live, recorded, and broadband-delivered content in TiVo's audience research business, and financial performance. Forward-looking statements generally can be identified by the use of forward-looking terminology such as, "believe," "expect," "may," "will," "intend," "estimate," "continue," or similar expressions or the negative of those terms or expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in development, competitive service offerings and lack of market acceptance, as well as the other potential factors described under "Risk Factors" in the Company's public reports filed with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-K for the fiscal year ended January 31, 2010, Quarterly Reports on Form 10-Q since then, and Current Reports on Form 8-K. The Company cautions you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof. TiVo disclaims any obligation to update these forward-looking statements.

                                 TIVO INC.
            (In thousands, except per share and share amounts)

                           Three Months Ended         Six Months Ended
                                July 31,                  July 31,
                        ------------------------  ------------------------
                            2010         2009         2010         2009
                        -----------  -----------  -----------  -----------

    Service revenues    $    35,654  $    41,500  $    71,898  $    83,629
    Technology revenues       6,415        7,349       13,388       13,735
    Hardware revenues         9,481        8,762       27,650       15,368
                        -----------  -----------  -----------  -----------
Net revenues                 51,550       57,611      112,936      112,732
Cost of revenues
    Cost of service
     revenues (1)             9,887        9,831       20,290       19,981
    Cost of technology
     revenues (1)             4,211        5,862        9,232       10,345
    Cost of hardware
     revenues                11,546       12,935       30,765       23,511
                        -----------  -----------  -----------  -----------
  Total cost of
   revenues                  25,644       28,628       60,287       53,837
                        -----------  -----------  -----------  -----------
       Gross margin          25,906       28,983       52,649       58,895
                        -----------  -----------  -----------  -----------
    Research and
     development (1)         19,326       14,358       37,954       29,424
    Sales and
     marketing (1)            6,622        5,463       14,382       11,158
    Sales and marketing,
     acquisition costs        1,366          838        4,557        1,820
    General and
     administrative (1)      14,103       11,227       25,800       23,469
                        -----------  -----------  -----------  -----------
       Total operating
        expenses             41,417       31,886       82,693       65,871
                        -----------  -----------  -----------  -----------
       Loss from
        operations          (15,511)      (2,903)     (30,044)      (6,976)

    Interest income             381          136          750          326
    Interest expense
     and other                 (145)          78         (147)          78
                        -----------  -----------  -----------  -----------

       Loss before
        income taxes        (15,275)      (2,689)     (29,441)      (6,572)
       Provision for
        income taxes            (29)         (19)         (63)         (35)
                        -----------  -----------  -----------  -----------

    Net loss            $   (15,304) $    (2,708) $   (29,504) $    (6,607)
                        ===========  ===========  ===========  ===========

    Net loss per common
     share - basic and
     diluted            $     (0.13) $     (0.03) $     (0.26) $     (0.06)
                        ===========  ===========  ===========  ===========

    Weighted average
     common shares used
     to calculate basic
     and diluted net
     loss per share     113,814,828  105,840,076  112,663,287  104,076,621
                        ===========  ===========  ===========  ===========

(1) Includes stock-based
    compensation expense
    as follows:
      Cost of service
       revenues         $       232  $       289  $       364  $       552
      Cost of technology
       revenues                 616          614        1,100        1,171
      Research and
       development            2,529        1,960        4,315        4,451
      Sales and
       marketing                866          550        1,683        1,235
      General and
       administrative         2,545        2,571        4,912        5,645

                                 TIVO INC.
            (In thousands, except per share and share amounts)

                                        July 31, 2010     January 31, 2010
                                       ----------------   ----------------

Cash and cash equivalents              $         67,551   $         70,891
Short-term investments                          175,108            173,691
Accounts receivable, net of allowance
 for doubtful accounts of $411 and
 $409                                            13,598             16,996
Inventories                                      18,899             12,110
Prepaid expenses and other, current              15,003              8,686
                                       ----------------   ----------------
  Total current assets                          290,159            282,374

Property and equipment, net of
 accumulated depreciation of $41,489
 and $40,934, respectively                       10,857             10,098
Purchased technology, capitalized
 software, and intangible assets, net
 of accumulated amortization of $13,813
 and $12,501, respectively                        8,253              9,565
Prepaid expenses and other, long-term             1,290              1,263
Long-term investments                             7,528              7,512
                                       ----------------   ----------------
  Total long-term assets                         27,928             28,438
                                       ----------------   ----------------
    Total assets                       $        318,087   $        310,812
                                       ================   ================


  Accounts payable                     $         22,645   $         20,712
  Accrued liabilities                            23,375             24,786
  Deferred revenue, current                      32,268             38,952
                                       ----------------   ----------------
       Total current liabilities                 78,288             84,450

  Deferred revenue, long-term                    31,846             28,990
  Deferred rent and other long-term
   liabilities                                      252                231
                                       ----------------   ----------------
     Total long-term liabilities                 32,098             29,221
                                       ----------------   ----------------
         Total liabilities                      110,386            113,671


  Preferred stock, par value $0.001:
    Authorized shares are 10,000,000;
    Issued and outstanding shares -
    none                                              0                  0
  Common stock, par value $0.001:
    Authorized shares are 275,000,000;
    Issued shares are 116,762,707 and
     110,434,022, respectively and
     outstanding shares are
     115,879,770 and 109,869,062,
     respectively                                   117                110
  Additional paid-in capital                    940,654            896,695
  Treasury stock, at cost - 882,937
   shares and 564,960 shares,
   respectively                                  (8,119)            (4,325)
  Accumulated deficit                          (724,217)          (694,713)
  Accumulated other comprehensive loss             (734)              (626)
                                       ----------------   ----------------
      Total stockholders' equity                207,701            197,141
                                       ----------------   ----------------
      Total liabilities and
       stockholders' equity            $        318,087   $        310,812
                                       ================   ================

                                 TIVO INC.
                              (In thousands)

                                            Six Months Ended July 31,
                                             2010               2009
                                       ----------------   ----------------

  Net loss                             $        (29,504)  $         (6,607)
  Adjustments to reconcile net loss
   to net cash provided by (used in)
   operating activities:
     Depreciation and amortization of
      property and equipment and
      intangibles                                 4,560              4,610
     Loss on disposal of fixed assets                42                  0
     Stock-based compensation expense            12,374             13,054
     Amortization of discounts and
      premiums on investments                     1,076                  0
     Utilization of trade credits                    65                 23
     Allowance for doubtful accounts                184                187
  Changes in assets and liabilities:
     Accounts receivable                          3,214              1,132
     Inventories                                 (6,789)             8,178
     Prepaid expenses and other                  (6,409)              (437)
     Accounts payable                             1,997              1,657
     Accrued liabilities                         (1,411)            (2,565)
     Deferred revenue                            (3,828)            (9,358)
     Deferred rent and other
      long-term liabilities                          21                  0
                                       ----------------   ----------------
        Net cash provided by (used in)
         operating activities          $        (24,408)  $          9,874
                                       ----------------   ----------------

  Purchases of short-term investments           (84,190)          (160,876)
  Sales or maturities of short-term
   investments                                   81,573            114,952
  Purchase of long-term investment                    0             (3,400)
  Acquisition of property and
   equipment                                     (4,113)            (3,997)
  Acquisition of capitalized
   software and intangibles                           0             (1,532)
                                       ----------------   ----------------
        Net cash used in investing
         activities                    $         (6,730)  $        (54,853)
                                       ----------------   ----------------

  Proceeds from issuance of common
   stock related to exercise of
   common stock options                          29,185             29,793
  Proceeds from issuance of common
   stock related to employee stock
   purchase plan                                  2,407              2,320
  Treasury Stock - repurchase of
   stock for tax withholding                     (3,794)            (2,423)
  Payment under capital lease
   obligation                                         0                (41)
                                       ----------------   ----------------
        Net cash provided by
         financing activities          $         27,798   $         29,649
                                       ----------------   ----------------

 EQUIVALENTS                           $         (3,340)  $        (15,330)
                                       ----------------   ----------------

  Balance at beginning of period                 70,891            162,337
                                       ----------------   ----------------
  Balance at end of period             $         67,551   $        147,007
                                       ================   ================

                                 TIVO INC.
                                OTHER DATA
                                                            Three Months
                        Three Months Ended July 31,            Ending
                    -----------------------------------   ----------------
                          2010               2009         October 31, 2010
                    ----------------   ----------------   ----------------
                              (In thousands)                (In millions)

Net loss            $        (15,304)  $         (2,708)    $(21) - $(19)
Add back:
  Depreciation &
   amortization                2,339              2,300        $2 - $3
  Interest income
   & expense                    (381)              (136)       $0 - $(1)
  Provision for
   income tax                     29                 19          $0
                    ----------------   ----------------   ----------------
     EBITDA                  (13,317)              (525)    $(19) - $(17)
   compensation                6,788              5,984          $6
                    ----------------   ----------------   ----------------
      EBITDA        $         (6,529)  $          5,459     $(13) - $(11)
                    ================   ================   ================

EBITDA and Adjusted EBITDA Results. TiVo's "EBITDA" means income before interest income and expense, provision for income taxes and depreciation and amortization. TiVo's "Adjusted EBITDA" is EBITDA less expense for stock-based compensation. EBITDA and Adjusted EBITDA are not measures of financial performance under generally accepted accounting principles, which we refer to as GAAP. We have presented EBITDA and Adjusted EBITDA solely as supplemental disclosure because we believe they allow for a more complete analysis of our results of operations and we believe that EBITDA and Adjusted EBITDA are useful to investors because EBITDA and Adjusted EBITDA are commonly used to analyze companies on the basis of operating performance. In addition, because of the variety of equity awards used by companies, the varying methodologies for determining stock-based compensation expense, and the subjective assumptions involved in those determinations, we believe excluding stock-based compensation enhances the ability of management and investors evaluate our operating performance over multiple periods. Management does not use EBITDA or Adjusted EBITDA as a measure of liquidity because, among other things, they do not exclude the impact of deferred revenues associated with the amortization of product lifetime subscriptions. We do not use stock-based compensation expense in our internal measures. A limitation associated with these non-GAAP measures is that they do not include any stock-based compensation expense related to hiring, retaining, and incentivizing the Company's workforce. EBITDA and Adjusted EBITDA are not intended to represent, and should not be considered more meaningful than, or as an alternative to, measures of operating performance as determined in accordance with GAAP.

                                 TIVO INC.
                                OTHER DATA

                                      Three Months Ended July 31,
(Subscriptions in thousands)          2010                    2009
                              --------------------    --------------------
TiVo-Owned Subscription
 Gross Additions                                32                      31

Subscription Net
TiVo-Owned                                     (48)                    (42)
MSOs/Broadcasters                              (77)                   (104)
                              --------------------    --------------------
    Total Subscription Net
     Additions/(Losses)                       (125)                   (146)

Cumulative Subscriptions:
TiVo-Owned                                   1,366                   1,582
MSOs/Broadcasters                            1,018                   1,468
                              --------------------    --------------------
    Total Cumulative
     Subscriptions                           2,384                   3,050

% of TiVo-Owned Cumulative
 Subscriptions paying
 recurring fees                                 56%                     59%

Included in the 1,366,000 TiVo-Owned subscriptions are approximately
280,000 lifetime subscriptions that have reached the end of the period
TiVo uses to recognize lifetime subscription revenue. These lifetime
subscriptions no longer generate subscription revenue.

Subscriptions. Management reviews this metric, and believes it may be useful to investors, in order to evaluate our relative position in the marketplace and to forecast future potential service revenues. The TiVo-Owned lines refer to subscriptions sold directly or indirectly by TiVo to consumers who have TiVo-enabled DVRs and for which TiVo incurs acquisition costs. The MSOs/Broadcasters lines refer to subscriptions sold to consumers by MSOs/Broadcasters such as DIRECTV, Cablevision Mexico, Seven (Australia), and Comcast for which TiVo expects to incur little or no acquisition costs. Additionally, we provide a breakdown of the percent of TiVo-Owned subscriptions for which consumers pay recurring fees, including on a monthly and a prepaid one, two, or three year basis, as opposed to a one-time prepaid product lifetime fee.

We define a "subscription" as a contract referencing a TiVo-enabled DVR for which (i) a consumer has committed to pay for the TiVo service and (ii) service is not canceled. We count product lifetime subscriptions in our subscription base until both of the following conditions are met: (i) the period we use to recognize product lifetime subscription revenues ends; and (ii) the related DVR has not made contact to the TiVo service within the prior six month period. Product lifetime subscriptions past this period which have not called into the TiVo service for six months are not counted in this total. We amortize all product lifetime subscriptions over a 60 month period. We are not aware of any uniform standards for defining subscriptions and caution that our presentation may not be consistent with that of other companies. Additionally, the subscription fees that some of our MSOs/Broadcasters pay us may be based upon a specific contractual definition of a subscriber or subscription which may not be consistent with how we define a subscription for our reporting purposes.

                                 TIVO INC.

                                      Three Months Ended July 31,
TiVo-Owned Churn Rate                 2010                    2009
                              --------------------    --------------------
                               (In thousands, except churn rate per month)

Average TiVo-Owned
 subscriptions                               1,390                   1,604
TiVo-Owned subscription
 cancellations                                 (80)                    (73)
                              --------------------    --------------------
TiVo-Owned Churn Rate
 per month                                    -1.9%                   -1.5%
                              --------------------    --------------------

TiVo-Owned Churn Rate per Month. Management reviews this metric, and believes it may be useful to investors, in order to evaluate our ability to retain existing TiVo-Owned subscriptions (including both monthly and product lifetime subscriptions) by providing services that are competitive in the market. Management believes factors such as service enhancements, service commitments, higher customer satisfaction, and improved customer support may improve this metric. Conversely, management believes factors such as increased competition, lack of competitive service features such as high definition television recording capabilities in our older model DVRs or access to certain digital television channels or MSO Video on Demand services, as well as, increased price sensitivity may cause our TiVo-Owned Churn Rate per month to increase.

We define the TiVo-Owned Churn Rate per month as the total TiVo-Owned subscription cancellations in the period divided by the Average TiVo-Owned subscriptions for the period (including both monthly and product lifetime subscriptions), which then is divided by the number of months in the period. We calculate Average TiVo-Owned subscriptions for the period by adding the average TiVo-Owned subscriptions for each month and dividing by the number of months in the period. We calculate the average TiVo-Owned subscriptions for each month by adding the beginning and ending subscriptions for the month and dividing by two. We are not aware of any uniform standards for calculating churn and caution that our presentation may not be consistent with that of other companies.

                           Three Months Ended       Twelve Months Ended
                                July 31,                  July 31,
                        ------------------------  ------------------------
                            2010         2009         2010         2009
                        -----------  -----------  -----------  -----------
Subscription Acquisition            (In thousands, except SAC)

Sales and marketing,
 acquisition costs      $     1,366  $       838  $     7,785  $     5,811
Hardware revenues            (9,481)      (8,762)     (61,069)     (39,225)
Less: MSOs/
 hardware revenues            1,601        1,516       20,046        5,190
Cost of hardware
 revenues                    11,546       12,935       73,163       55,614
Less: MSOs/
 cost of hardware
 revenues                    (1,222)      (1,433)     (17,647)      (4,924)
                        -----------  -----------  -----------  -----------
    Total Acquisition
     Costs                    3,810        5,094       22,278       22,466
                        ===========  ===========  ===========  ===========
     Subscription Gross
     Additions                   32           31          145          171

     Acquisition Costs
     (SAC)              $       119  $       164  $       154  $       131
                        ===========  ===========  ===========  ===========

Subscription Acquisition Cost or SAC. Management reviews this metric, and believes it may be useful to investors, in order to evaluate trends in the efficiency of our marketing programs and subscription acquisition strategies. We define SAC as our total TiVo-Owned acquisition costs for a given period divided by TiVo-Owned subscription gross additions for the same period. We define total acquisition costs as sales and marketing, subscription acquisition costs less net TiVo-Owned related hardware revenues (defined as TiVo-Owned related gross hardware revenues less rebates, revenue share and market development funds paid to retailers) plus TiVo-Owned related cost of hardware revenues. The sales and marketing, subscription acquisition costs line item includes advertising expenses and promotion-related expenses directly related to subscription acquisition activities, but does not include expenses related to advertising sales. We do not include third parties subscription gross additions, such as MSOs/Broadcasters' gross additions with TiVo subscriptions, in our calculation of SAC because we typically incur limited or no acquisition costs for these new subscriptions, and so we also do not include MSOs/Broadcasters' sales and marketing, subscription acquisition costs, hardware revenues, or cost of hardware revenues in our calculation of TiVo-Owned SAC. We are not aware of any uniform standards for calculating total acquisition costs or SAC and caution that our presentation may not be consistent with that of other companies.

                                               Three Months Ended July 31,
TiVo-Owned Average Revenue per Subscription        2010           2009
                                               ------------   ------------
                                               (In thousands, except ARPU)

Total Service revenues                         $     35,654   $     41,500
Less: MSOs/Broadcasters-related service
 revenues                                            (3,819)        (4,315)
                                               ------------   ------------
TiVo-Owned-related service revenues                  31,835         37,185
Average TiVo-Owned revenues per month                10,612         12,395
Average TiVo-Owned per month subscriptions            1,390          1,604
                                               ------------   ------------
TiVo-Owned ARPU per month                      $       7.63   $       7.73
                                               ============   ============

                                               Three Months Ended July 31,
MSOs/Broadcasters Average Revenue                  2010           2009
 per Subscription                              ------------   ------------
                                               (In thousands, except ARPU)

Total Service revenues                         $     35,654   $     41,500
Less: TiVo-Owned-related service revenues           (31,835)       (37,185)
                                               ------------   ------------
MSOs/Broadcasters-related service revenues            3,819          4,315
Average MSOs/Broadcasters revenues per month          1,273          1,438
Average MSOs/Broadcasters per month
 subscriptions                                        1,063          1,521
                                               ------------   ------------
MSOs/Broadcasters ARPU per month               $       1.20   $       0.95
                                               ============   ============

Average Revenue Per Subscription or ARPU. Management reviews this metric, and believes it may be useful to investors, in order to evaluate the potential of our subscription base to generate revenues from a variety of sources, including subscription fees, advertising, and audience research measurement. ARPU does not include rebates, revenue share, and other payments to channel that reduce our GAAP revenues. As a result, you should not use ARPU as a substitute for measures of financial performance calculated in accordance with GAAP. Management believes it is useful to consider this metric excluding the costs associated with rebates, revenue share, and other payments to channel because of the discretionary and varying nature of these expenses and because management believes these expenses, which are included in hardware revenues, net, are more appropriately monitored as part of SAC. We are not aware of any uniform standards for calculating ARPU and caution that our presentation may not be consistent with that of other companies.

We calculate ARPU per month for TiVo-Owned subscriptions by subtracting MSOs/Broadcaster-related service revenues (which includes MSOs/Broadcasters' subscription service revenues and MSOs/Broadcasters'-related advertising revenues) from our total reported net service revenues and dividing the result by the number of months in the period. We then divide by Average TiVo-Owned subscriptions for the period, calculated as described above for churn rate. The above table shows this calculation.