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Holiday Pricing for TiVo Premiere and TiVo Premiere XL Boxes Makes Giving the Best Entertainment Experience Even Easier

Company Release - 11/15/2010 8:30 AM ET

The Best Gift for You and Your Family This Holiday Season Is Now Under $100; TiVo Is the Only Complete Solution That Gives You Access to Traditional TV + DVR + Broadband TV All in One Solution -- and Now It's Never Been Easier to Get or Give This Holiday

ALVISO, CA -- (MARKET WIRE) -- 11/15/10 -- Just in time for the holidays, TiVo Inc. (NASDAQ: TIVO), a leader in advanced television services, including digital video recorders (DVRs), today announced limited-time promotional pricing for TiVo® Premiere and TiVo Premiere XL boxes, making it even easier to give the one gift that will keep on giving the best of TV, movies, Web and music all year long. Starting today, consumers can purchase the TiVo Premiere box for $99.99 with a one-year commitment of $19.99 per month -- an upfront instant savings of $200. The price of TiVo Premiere XL is also dropping today to $299.99 with a one-year commitment at $19.99 per month.*

With these new holiday prices, consumers have the opportunity to get the best entertainment experience available at a more affordable cost. TiVo Premiere is far superior to what is available from most cable operators and other single purpose Internet-connected set-top boxes because cable offers traditional TV and the other boxes provide broadband content, but TiVo is the only complete solution that gives you everything all in one box and with one remote.

"TiVo delivers the best entertainment experience money can buy for your HDTV. And in keeping with the holiday spirit, we've listened to our customers and reduced the upfront cost making it even easier to give the gift of TiVo to yourself or others," said Joe Miller, senior vice president of retail sales and marketing for TiVo. "TiVo is the easiest and only complete way to get both television and broadband content in one simple experience. Whether you want traditional TV or movies, web videos, or music you have access to an amazing array of Internet content from Amazon Video On Demand, Netflix, Hulu Plus (coming soon), YouTube and more -- plus your live and recorded cable television programming all packaged in one sleek device."*

These reduced prices are available for a limited time so gift givers, act now. Whether you're shopping for the sports fan who never wants to miss a game, the movie buff who is always on the hunt for an on demand flick, or that hard to shop for teen who lives on the Web, TiVo is the one gift that guarantees something for everyone.

To learn more about TiVo Premiere and this holiday pricing visit tivo.com or your local Best Buy store.

Miller continued, "In addition to offering customers the easiest and best way to get all of their television this holiday season, from a corporate perspective we believe this promotional pricing strengthens our business model by improving the lifetime value of each new subscriber through higher monthly subscription fees."

*Compared to $299 MSRP. TiVo's standard pricing is also still available during this limited time holiday promotion. See tivo.com for complete TiVo subscription terms and conditions, including early termination fee. Broadband connection required and additional fees may apply to certain third party content.

About TiVo Inc.
Founded in 1997, TiVo Inc. (NASDAQ: TIVO) developed the first commercially available digital video recorder (DVR). TiVo offers the TiVo service and TiVo DVRs directly to consumers online at www.tivo.com and through third-party retailers. TiVo also distributes its technology and services through solutions tailored for cable, satellite and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single solution media center by combining its patented DVR technologies and universal cable box capabilities with the ability to aggregate, search, and deliver millions of pieces of broadband, cable, and broadcast content directly to the television. An economical, one-stop-shop for in-home entertainment, TiVo's intuitive functionality and ease of use puts viewers in control by enabling them to effortlessly navigate the best digital entertainment content available through one box, with one remote, and one user interface, delivering the most dynamic user experience on the market today. TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry www.tivo.com

TiVo and the TiVo Logo are registered trademarks of TiVo Inc. or its subsidiaries worldwide. © 2010 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, TiVo's future business, subscription revenues, and financial performance. Forward-looking statements generally can be identified by the use of forward-looking terminology such as, "believe," "expect," "may," "will," "intend," "estimate," "continue," or similar expressions or the negative of those terms or expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in development, competitive service offerings and lack of market acceptance, as well as the other potential factors described under "Risk Factors" in the Company's public reports filed with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-K for the fiscal year ended January 31, 2010 and Quarterly Reports on Form 10Q for the periods ending April 30, 2010 and July 31, 2010 and Current Reports on Form 8-K. The Company cautions you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof. TiVo disclaims any obligation to update these forward-looking statements.