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NBC vs. ABC vs. BBC: What Networks Were the Royal Wedding "Winners and Losers?"

Company Release - 5/2/2011 12:49 PM ET

Exclusive TiVo Data Finds That 41 Percent of U.S. TiVo DVR Viewers Woke Early to Watch the Nuptials Live

ALVISO, CA -- (MARKET WIRE) -- 05/02/11 -- Despite a very early morning start in the U.S. to Friday's Royal nuptials, TiVo (NASDAQ: TIVO) today announced that 41 percent of DVR viewers still chose to watch Prince William wed Catherine Middleton live, with NBC, ABC and CBS networks capturing the most American viewers early Friday morning.

While thousands did tune in as early as 3 a.m. PDT to watch the holy union, there was a dramatic lift in viewers tuning into the later morning coverage of the event. In fact, the "Today" show and "Good Morning America" both managed to obtain higher program ratings during their regular scheduled time slots than during their live coverage of the event earlier that morning. Between 7-9 a.m., viewership of "Today" was up 50 percent and "Good Morning America" was up 79 percent compared to the shows' average viewership in the first quarter of 2011, according to TiVo data.

Of the major networks covering the Royal Wedding, TiVo found the following networks obtained the highest viewership:

1. NBC "Today: From the Royal Wedding"
2. ABC "Good Morning America: From Westminster Abbey"
3. CBS "The Royal Wedding"
4. CNN "The Royal Wedding"
5. BBCA "The Royal Wedding"
6. TLC "The Royal Wedding"
7. FNC "The Royal Wedding"
8. E! "Live from the Royal Wedding"
9. MSNBC "Morning Joe: William & Catherine: The Royal Wedding"

According to TiVo data, the most watched moment of the Royal Wedding was Kate Middleton arriving at the altar to meet her prince, followed by her arrival at the church when her wedding dress is revealed and then the closing of the ceremony as the newlyweds make their way from the altar as they depart Westminster Abbey.

"While all eyes from around the world were on Prince William and his new Princess early Friday morning, our Audience Research and Measurement data found that most DVR homes were watching NBC's 'Today' show -- which of the morning shows beat out ABC's 'Good Morning America' and CBS' 'The Early Show,'" said TiVo Senior Vice President and GM of Content and Media Sales Tara Maitra. "Even with the time difference and TiVo users' capability to watch the wedding at a later time or day, we were surprised to find that 41 percent of viewers actually chose to wake up early and watch the ceremony live. That said, thanks to TiVo technology, there was still a significant amount of time-shifting, as 59 percent of households recorded the wedding and watched it at a later time."

In addition to Friday's live wedding coverage, ABC's 20/20 special "A Modern Fairytale" obtained the most viewers amongst Royal Wedding-related programming, followed by NBC's "Inside the Royal Wedding" special on NBC.

This information was prepared using aggregated, anonymous, second-by-second audience measurement data about how TiVo subscribers watched the wedding.

TiVo's audience measurement analysis is based on anonymous, aggregated data from a sample of approximately 375,000 anonymous households with the Emmy-award winning TiVo® service. TiVo viewership information gauges the interest in programming content by measuring the percentage of the TiVo audience watching in "play" speed.

In honor of the Royal Wedding, TiVo also introduced last week an exclusive "Royal Wedding" Collection as part of its TiVo Collections feature. This collection delivers an assortment of content surrounding the Royal Wedding available to record through a TiVo subscriber's cable lineup or on demand from Web partners such as Amazon Instant Video, Netflix or BLOCKBUSTER.

To learn more about TiVo visit www.tivo.com.

About TiVo Inc.
Founded in 1997, TiVo Inc. (NASDAQ: TIVO) developed the first commercially available digital video recorder (DVR). TiVo offers the TiVo service and TiVo DVRs directly to consumers online at www.tivo.com and through third-party retailers. TiVo also distributes its technology and services through solutions tailored for cable, satellite and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single solution media center by combining its patented DVR technologies and universal cable box capabilities with the ability to aggregate, search, and deliver millions of pieces of broadband, cable, and broadcast content directly to the television. An economical, one-stop-shop for in-home entertainment, TiVo's intuitive functionality and ease of use puts viewers in control by enabling them to effortlessly navigate the best digital entertainment content available through one box, with one remote, and one user interface, delivering the most dynamic user experience on the market today. TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry www.tivo.com

TiVo, TiVo Logo, and Trick Play are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. ©2011 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.

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Source: TiVo