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Rovi Introduces Leading Edge Smart TV Field Trial Advertising Program in Canada

Company Release - 8/2/2011 8:30 AM ET

Enables Canadian Advertisers to Reach Consumers Across Connected Devices

SANTA CLARA, Calif., Aug. 2, 2011 (GLOBE NEWSWIRE) -- Rovi Corporation (Nasdaq:ROVI) today announced the Canadian launch of the Rovi Smart TV Field Trial Advertising Program, which enables companies to develop and introduce innovative campaigns across HDTVs, Blu-ray Disc players, and other Internet-connected devices. As part of the Field Trial introduction, Rovi will work with BMO Bank of Montreal to deploy, manage, and evaluate BMO campaigns across next-generation devices from leading manufacturers and enable the company to engage the rapidly expanding base of consumers that is accessing entertainment via a broadband connection.

"The Smart TV Field Trial allows companies to gain early insights into connected-device advertising and interact with an entertainment audience that's becoming increasingly fragmented," said Heather Way, Research Analyst, Parks Associates. "Based on its strong position in entertainment search and recommendation, Rovi's Smart TV Field Trial and broader Ad Network are already delivering tangible results for participating brands from a range of industries, as well as beginning to drive viable new streams of revenue for consumer electronics manufacturers."

"As a thought-leader with a strong brand reputation and history of developing compelling marketing campaigns, BMO is an ideal company to launch our Canadian Smart TV Field Trial," said Jeff Siegel, senior vice president of worldwide advertising at Rovi Corporation. "Representing the first customer from the financial sector, BMO helps to demonstrate the broad appeal of our solution, which allows companies to deliver highly creative and interactive campaigns in an uncluttered advertising environment."

The initial BMO Bank of Montreal Smart TV Field Trial campaign focuses on BMO SmartSteps® for Parents, an online, interactive program to help parents educate children on money management. Interactive banners on 'Home Screens' or within Rovi-powered entertainment guides on a connected device are designed to build awareness for the ongoing BMO SmartSteps for Parents program and act as an entry point to a dedicated BMO microsite featuring age-relevant articles, videos and expert blogs designed to help parents teach their children the value of money.

The Canadian launch of the Rovi Smart TV Field Trial follows a successful US introduction announced in April, which is delivering millions of impressions per month for participating brands. Based on tracking reports from 24/7 Real Media, Inc., overall advertising impressions grew 41% month to month in June and, importantly, ads are now garnering consumer interaction rates of 13%.

The Smart TV Field Trial Advertising program is based on the production, delivery, and measurement of campaigns on connected devices and represents a subset of the reach of the Rovi Advertising Network. In addition to a large, worldwide connected-device footprint, the Rovi Advertising Network extends campaigns to cable set-top boxes and entertainment-based Web portals. The Rovi Ad Network represents one of the largest interactive TV advertising footprints on the market today reaching more than 40 million households globally through ad delivery on Rovi guides – a 'home page' that connects consumers to great entertainment from an ever widening array of sources.

About Rovi Corporation

Rovi Corporation is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for television, movies, music and photos to its customers in the consumer electronics, cable and satellite, entertainment and online distribution markets. These solutions, complemented by industry leading entertainment data, create the connections between people and technology, and enable them to discover and manage entertainment in an enjoyable form.

Rovi holds over 5,100 issued or pending patents worldwide and is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, Hong Kong, Luxembourg, and the United Kingdom. More information about Rovi can be found at http://www.rovicorp.com/.

The Rovi Corporation logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6482

Forward Looking Statements

All statements contained herein that are not statements of historical fact, including statements that use the words "will" or "is expected to," or similar words that describe the Company's or its management's future plans, objectives, or goals, are "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company's most recent report on Form 10-Q for the period ended March 31, 2011 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at www.sec.gov). The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.

CONTACT: Linda Quach
         Rovi Corporation
         +1 (408) 562-8504
         linda.quach@rovicorp.com

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Source: Rovi Corporation