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TiVo Research and Analytics Presents Its 2013 Year in Review

Top Moments Include the Har-Bowl (Super Bowl XLVII) and The Big Bang Theory's Nod to Star Trek

Company Release - 12/19/2013 11:22 AM ET

SAN JOSE, CA -- (Marketwired) -- 12/19/13 -- TiVo Research and Analytics, Inc. (TRA), a wholly-owned subsidiary of TiVo Inc. (NASDAQ: TIVO), today announced its 2013 year in review results. From television's top five moments to the most successful creative advertising campaigns, this report offers a comprehensive look at what resonated with TiVo viewers based on our syndicated ratings service. According to TRA, two of the top five moments occurred during Modern Family episodes while the Super Bowl, the Academy Awards and The Big Bang Theory comprised the other three.

TRA analyzed TV viewership from January-November 2013 for a variety of different program types and metrics categories. The results are based on an aggregated, anonymous, second-by-second audience measurement data from a sample of 350,000 anonymous households with the Emmy® Award winning TiVo® service.

2013 Year in Review

Top 5 Moments

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             Top 5 TiVo Moments for the 5 Highest Rated Programs
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Rank  Network  Program Name         Airdate    Top Rated Moment
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1     CBS      Super Bowl XLVII     2/3/2013   The Har-Bowl's final seconds
                                               tick down as the Ravens
                                               defeat the 49ers 34-31 by
                                               stopping them on the final
                                               play, a kick-off return
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2     ABC      The Academy Awards   2/24/2013  Christoph Waltz wins for Best
                                               Supporting Actor for Django
                                               Unchained and gives a
                                               heartfelt speech
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3     ABC      Modern Family: New   1/9/2013   While trying to find a bar to
               Year's Eve                      go to on New Year's Eve,
                                               Cameron and Mitchell enter a
                                               club that shocks them.
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4     ABC      Modern Family:       1/23/2013  Phil tries to convince the
               Fulgencio                       kids to come to him with
                                               their problems rather than
                                               their mother, to no avail.
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5     CBS      The Big Bang Theory: 1/10/2013  The guys return from
               The Bakersfield                 Bakersfield dressed in Star
               Expedition                      Trek costumes and overhear
                                               the women in their apartment
                                               arguing about comic book
                                               characters.
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Top 5 Most Time-Shifted Broadcast and Cable Programs

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Broadcast*
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Rank   Network    Program Name            Episode Count   % Time-Shifted
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1      CW         The Vampire Diaries     21              86.5%
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2      CW         Arrow                   21              83.8%
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3      CW         90210                   13              83.8%
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4      ABC        Modern Family           20              83.6%
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5      FOX        New Girl                22              83.5%
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Cable*
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Rank   Network    Program Name            Episode Count   % Time-Shifted
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1      SHOW       Nurse Jackie            10              90.2%
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2      AMC        Mad Men                 12              88.7%
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3      IFC        Portlandia              10              88.4%
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4      FX         Justified               13              87.7%
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5      SHOW       Dexter                  12              87.3%
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*Based on 10+ episodes

Advertising creative, movie campaign spots and network promos were evaluated with respect to how well their ads resonated with TiVo service subscribers, as measured by their propensity to watch, rewind or fast-forward through the brands' spots during time-shifted viewing.

Top 5 Primetime Broadcast and Cable Advertising Creative Based on Fast-forward Rate

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Top Primetime Broadcast Creative Spots*
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Rank   Brand              Creative Name                           Spot Count
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1      E Trade Financial  Baby Discusses Hidden Fees              11
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2      Mastercard         Keep Using Your Card at Any Restaurant  25
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3      Pacific Life       Family Watches a Whale - Pacific Life   23
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4      BMW X1             Versatile for Anything                  14
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5      Tempur-Pedic       Mattress Full of Blue Gel Beads         22
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Top Primetime Cable Creative Spots*
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Rank   Brand              Creative Name                           Spot Count
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1      Samsung Galaxy     On the Way                              10
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2      Miller 64          Fit to Make History 2                   10
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3      Dollar Shave Club  Shipping Razors to Your Home 7-Dollar   15
                          Shave Club
----------------------------------------------------------------------------
4      GMC Sierra         Same as a Submarine Hull                11
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5      Taco Bell          Game Day Tradition                      12
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*Based on Fast-forward Rate, 10+ spots per creative (does not include motion picture spots)

Top 5 Debut Week Motion Picture Campaigns based on Fast-Forward Rate

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Top Debut Week Movie Campaigns*
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Rank   Studio                 Movie Title                      Spot Count
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1      Fox                    A Good Day to Die Hard           80
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2      Relativity             Movie 43                         409
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3      Sony/Columbia          Grown Ups 2                      163
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4      Lionsgate Summit       Kevin Hart Let Me Explain        291
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5      Paramount              World War Z                      292
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*Based on Fast-forward Rate, 80+ spots in the debut week

Top 5 Primetime Broadcast and Cable Promotional Campaigns based on Fast-Forward Rate

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Top Primetime Broadcast Promos*
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Rank   Network       Program Name                        Spot Count
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1      CBS           NCIS                                147
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2      CBS           NCIS Los Angeles                    130
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3      NBC           Dracula                             102
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4      CBS           Survivor Caramoan                   213
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5      NBC           The Winner Is                       117
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Top Primetime Cable Promos*
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Rank   Network       Program Name                        Spot Count
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1      AMC           The Killing                         373
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2      ABC FAMILY    Twisted                             490
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3      FX            Archer                              289
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4      BRAVO         Real Housewives of Beverly Hills    266
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5      TBS           Deal With It                        409
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*Based on Fast-forward Rate, 100+ spots per network promo

About TiVo Research and Analytics, Inc. (TRA)
TiVo Research and Analytics, Inc. (TRA), a subsidiary of TiVo Inc., is a leading media marketing and analytics software company whose products help advertisers, agencies and television networks improve advertising targeting, accountability and return on media investment within the Automotive, Consumer Packaged Goods, and Pharmaceutical industries, as well as a growing number of client CRM engagements. TRA's web-based Media TRAnalytics® platform matches the TV advertising households actually receive with the products the same households actually buy, enabling TRA clients to find "The Right Audience®" while providing an unmatched level of transparency, measurement, media planning/selling and improved ROI. TRA clients include Procter and Gamble, CBS, A&E Television Networks, ION Media, Scripps Networks, Oscar Mayer and Starcom MediaVest Group. More information at: www.traglobal.com.

About TiVo
Founded in 1997, TiVo Inc. (NASDAQ: TIVO) developed the first commercially available digital video recorder (PVR). Today TiVo is a global leader in advanced television service for virtually any platform or device. TiVo offers its service directly to consumers, and also distributes its technology and services through solutions tailored for cable, satellite and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single-solution media center by combining its patented PVR technologies and universal cable box capabilities with the ability to aggregate, search and deliver millions of pieces of broadband, cable and broadcast content directly to the television. TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry www.tivo.com.

TiVo and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. © 2013 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.

Source: TiVo Inc.