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Just in Time for the Gift-Giving Season, TiVo Announces New, Lower Prices on TiVo HD and TiVo HD XL DVRs

TiVo HD now only $249.99 and TiVo HD XL now $499.99

At Best Buy only, with the purchase of an HDTV customers receive an additional $100 off the cost of a TiVo HD DVR

Company Release - 11/17/2009 8:30 AM ET

ALVISO, Calif., Nov. 17 /PRNewswire/ -- Give your HDTV what it really wants this holiday, a TiVo HD DVR. With new prices on TiVo HD and TiVo HD XL DVRs, share the holiday gift that keeps giving all year long. The TiVo HD DVR is now available for only $249.99 and the TiVo HD XL is now $499.99 plus the cost of service.

"This holiday season consumers are focused on giving great gifts at a great value. It's not how much you spend, but how much you get for what you pay," said Tony Lee vice president of marketing for TiVo. "The TiVo service offers the world's largest on demand video library, giving you and your family countless hours of in-home entertainment. So rather than giving a gift that will be shoved into a junk drawer or forgotten days later, give the gift that your family will use all year long, a TiVo HD DVR."

In addition to the new, lower pricing TiVo is spreading the holiday spirit with a few festive holiday Facebook applications:

TiVo® Re-Gift it app: Ever get tired of opening lame over-gifted holiday items you seem to get every year, like festive boxers or fruitcake? Well now you can choose from our lineup of unwanted holiday gifts and re-gift 'em to your friends and then tell them what you REALLY want this holiday: Maybe a TiVo HD DVR?

My TV Family Holiday app: Imagine spending the upcoming holiday with your favorite TV characters as members of your family. Choose from dozens of iconic TV characters and build a dream family to spend your Holiday with. Be careful how you choose, because you just may end up with an even crazier family than the one you already have.

While TiVo is clearly a holiday gift worth giving, don't forget, the holidays aren't just for giving they're for getting. If you are thinking of buying an HDTV this holiday season, add on a TiVo to maximize your home entertainment experience. In addition to the already lowered price, customers can get an additional $100 off the cost of an HD TiVo DVR when buying an HDTV from Best Buy, lowering the price of a TiVo HD DVR to only $149.99.

A subscription to the TiVo service is required and sold separately. All product and TiVo service information and pricing can be found at tivo.com. In addition to tivo.com and Best Buy, TiVo HD and TiVo HD XL DVRs can also be purchased from Amazon.com. You can also find gift cards for the TiVo service in increments of $50, $100, $200, $300 and $400 at tivo.com.

About TiVo Inc.

Founded in 1997, TiVo Inc. (Nasdaq: TIVO - News) developed the first commercially available digital video recorder (DVR). TiVo offers the TiVo service and TiVo DVRs directly to consumers online at www.tivo.com and through third-party retailers. TiVo also distributes its technology and services through solutions tailored for cable, satellite and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single solution media center by combining its patented DVR technologies and universal cable box capabilities with the ability to aggregate, search, and deliver millions of pieces of broadband, cable, and broadcast content directly to the television. An economical, one-stop-shop for in-home entertainment, TiVo's intuitive functionality and ease of use puts viewers in control by enabling them to effortlessly navigate the best digital entertainment content available through one box, with one remote, and one user interface, delivering the most dynamic user experience on the market today. TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry www.tivo.com

TiVo, 'TiVo, TV your way.', Season Pass, WishList, TiVoToGo, Stop||Watch, Power||Watch, and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. © 2009 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.

SOURCE TiVo Inc.

Contact: Jessica Loebig of TiVo Inc., +1-408-519-9655, jloebig@tivo.com