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Rovi Unveils Search and Discovery Platform for the Cable Industry: TotalGuide Solution for Service Providers

Company Release - 5/10/2010 8:30 AM ET

Advanced Media Guide Merges Linear TV, DVR and on Demand Content With Rich Entertainment Metadata

LOS ANGELES, May 10, 2010 (GLOBE NEWSWIRE) -- This week at The Cable Show in Los Angeles, Calif., Rovi Corporation (Nasdaq:ROVI) unveiled its TotalGuide™ Solution for Service Providers, an advanced flexible media guide for cable platforms. Rovi TotalGuide Solution for Service Providers uses in-depth entertainment data from Rovi to power search, browse and recommendation capabilities. The media guide streamlines the access to linear TV, digital video recorded (DVR), video on demand (VOD) content through one user interface, as well as enables service providers to seamlessly integrate broadband and personal content as they are being implemented in next generation service provider offerings. 

"Television viewing options have changed dramatically with DVRs, VOD and over-the-top content, and service providers need a next-generation guide to make sure consumers can fully take advantage of these improvements," said Ian Olgeirson, senior analyst with SNL Kagan.  "Providing a clear and engaging roadmap to programming options is increasingly critical to the industry's ability to maintain its value proposition amid increased competition." 

TotalGuide Solution for Service Providers Features

Multiple Content Options; One User Interface. Broadening the subscriber's viewing options, Rovi TotalGuide Solution for Service Providers enables convenient single search access to linear, DVR, VOD and Internet based content selected by the service provider. By simplifying the access to the variety of content sources, service providers are able to highlight the value of their content platform, thereby strengthening the relationship with their subscribers in an increasingly competitive market. The guide also offers the flexibility to add links to consumers' personal media libraries as well as expand the user experience beyond the TV and into other devices.  

Recommendations and "Six-Degrees" Discovery. Rovi TotalGuide Solution for Service Providers utilizes in-depth entertainment metadata from Rovi, including TV show and movie summaries and reviews; movie poster art; celebrity photos; biographies; and sophisticated relational data to simplify the navigation process within the guide. Rovi TotalGuide Solution provides continuous recommendations for fresh, new content based on the tastes and preferences revealed in a viewer's search history, social recommendations, new releases and editorial reviews. In addition, viewers are able to browse and jump from one piece of content to another using relational data, such as cast and credits details – what Rovi calls "six-degrees" discovery.

Open and Flexible Architecture. Rovi TotalGuide Solution for Service Providers is a flexible solution, based on an open architecture that service providers can use to customize content for subscribers and enhance their brand image.

Interactive Advertising.  The new world of advertising is becoming interactive content rich. Rovi TotalGuide Solution for Service Provider has the ability to serve targeted, visually rich ads designed to be able to drive viewership and revenue generating transactions for service providers.

"The world of home entertainment is undergoing a major transition. No longer the only source of entertainment in the home, the TV now competes with several alternative platforms, most notably the Internet, which continues to grow as a major destination for on-demand and over-the-top video content. As the landscape shifts, cable operators must find new and relevant ways to engage their subscribers and drive greater value," said Corey Ferengul, executive vice president, product management and marketing at Rovi. "Recognizing this, we will be offering our ground-breaking TotalGuide platform to cable operators so that they can differentiate their services and enhance how consumers connect to and navigate the cable experience."

Availability

Rovi is engaging with prospective customers now targeting 2011 deployments.

About Rovi Corporation

Rovi Corporation is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for television, movies, music and photos to its customers in the consumer electronics, cable and satellite, entertainment and online distribution markets. These solutions, complemented by industry leading entertainment data, create the connections between people and technology, and enable them to discover and manage entertainment in an enjoyable form.

Rovi holds over 4,400 issued or pending patents and patent applications worldwide and is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, Hong Kong, Luxembourg, and the United Kingdom. More information about Rovi can be found at http://www.rovicorp.com/.

The Rovi Corporation logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6482

Forward Looking Statements

All statements contained herein that are not statements of historical fact, including statements that use the words "will" or "is expected to," or similar words that describe the Company's or its management's future plans, objectives, or goals, are "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company's most recent report on Form 10-Q for the period ended March 31, 2010 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at www.sec.gov). The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.

CONTACT:  Rovi Corporation
          Linda Quach
          408.562.8504
          linda.quach@rovicorp.com

          Text 100 Public Relations for Rovi Corporation
          Star Meza
          415.593.8431
          starm@text100.com

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